And The Business of Beauty: How To Build A More Attractive Brand

And The Business Of Beauty: How To Build A More Attractive Brand

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Let’s face it; appearances count for all modern businesses. However, they take on an even greater significance when you work in the field of cosmetics. After all, your entire company revolves around image and helping customers unlock their best look. They will not trust you to do this if your brand doesn't set the right tone.

There are many ingredients to consider in the formula for starting a successful beauty brand. Nonetheless, making appearances count is essential. Here are three simple steps that will lead you to success.

Build a strong web presence

In today’s climate, it is increasingly likely that consumers will come across your brand via online interactions. Or at the very least, they’ll see a printed advert and then head to your website. Either when they get home or the next time they take their smartphone out of their pocket. 

Therefore, it’s advised that you focus heavily on building a strong website and social media strategy. Of course, a great looking website with attractive product photos and descriptions will aid the cause. However, you must also remember the value of SEO marketing to boost your presence on Google. If you have a physical store, local SEO will be needed too. Optimization for mobile and voice search will be necessary too. 

A strong web presence will give you a more professional brand image. However, if you are selling items online, you may wish to provide a small samples service too. This ensures that consumers have an authentic shopping experience while it can also build trust.

Let your packaging do the talking

Whoever said you shouldn’t judge a book by its cover was talking nonsense. Consumers will instantly form opinions about your products based on their packaging. After all, they have little else to go by until they’ve tried it. That is, of course, unless you have used influencers to build interest in the brand. Or utilized testimonials. 

Beauty products should stand out on the shelf with colors that also reflect what the product stands for. This could mean using bold and invigorating colors for shampoos or pastels for natural makeup. Visit Plaspack.com to learn more about the importance of having product packaging that stands out from the crowd. You will not regret it.

The right packaging products will give consumers a much better idea of what to expect from the products.

Sell the people behind the brand

You are the company’s biggest USP and you should not forget it. When consumers can buy into the people behind the company, they will be far more likely to view your products in a positive light too. Building that connection is what helps customers resonate with the brand and leads to long-term loyalty.

If you are a responsible company, you should make the most of this fact too. Many consumers like to use vegan or cruelty-free beauty products. You can learn more about these items at EthicalElephant.com and can subsequently use this as a way to promote your brand and its products in style.

Finally, you must not forget that employees are a huge asset. If they represent your brand in the right way, it will lead to more sales and greater loyalty. Crucially, you’ll have a far better chance of understanding your consumers with long-term rewards.

Until Next Time~

Marie Papachatzis
I Am THE Makeup Junkie
IG: iamthemakeupjunkie
@iamamkeupjunkie