Tuesday, August 7, 2012
National Hair Loss Awareness Month: This August Women Take a Stand
According to the American Association of Dermatology (AAD), hereditary hair loss affects approximately 80 million men and women in the U.S. alone. Women make up 40% of American hair loss sufferers, yet the issue continues to be thought of as a strictly male condition. As August is National Hair Loss Awareness Month, how about a story highlighting new and innovative treatments geared towards thinning hair in women?
Specially targeted to a woman’s biochemistry, Keranique’s innovative and breakthrough product line is designed not only to treat female hair thinning and hair loss, but to prevent the root cause of issues associated with the aging of hair and build back its beautiful richness, texture and fullness. Each product in the Keranique line is enriched with a complex of keratin, amino acids and proteins to help strengthen and fortify thinning hair, along with vegetable-derived humectants that help to hydrate, nourish and stimulate micro-circulation around the hair follicles.
According to Tammy Yaiser, VP of Product Development at ACMG, “Hair thinning in women can be caused by a number of internal and external factors, everything from hormonal changes due to menopause or childbirth; to deficiency in certain vitamins or minerals; to stress, pollution, medications or over-styling. No matter what the cause, our Keranique solution is designed to offer everyday women a simple solution to a serious issue and a means to prevent it from happening in the future.”
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