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Monday, March 4, 2013

Step into Spring with ULTA Beauty's 21 Days of Beauty!

Beauty Trends for the Spring and Summer Seasons

CHICAGO, March 4, 2013 /PRNewswire/ -- ULTA Beauty is pleased to announce its top beauty trends for Spring/Summer 2013 with 21 Days of Beauty, celebrated in its 550 stores nationwide.  The beauty extravaganza begins Sunday, March 10 and ends Saturday, March 30.  21 Days of Beauty showcases spring and summer beauty trends with special beauty product offers alongside makeup and skincare consultations and demonstrations from beauty experts – all to help shoppers prepare for the season ahead.


Each day ULTA Beauty will feature one "Beauty Steal" and one "Beauty Focus Day." Beauty Steals are special offers on top beauty products.  Beauty Focus Days are demonstrations and consultations such as customized makeup lessons, demonstrations of beauty tips, and one-on-one appointments with experts in their fields.  Appointments for complimentary makeup and skin consultations are recommended and can be made by signing up at your nearest ULTA Beauty store. 

21 Days of Beauty participants include top cosmetic and skin care brands, such as: Smashbox, Stila, Tarte Urban Decay, Clarisonic, and Dermalogica.


ULTA Beauty Trends for Spring & Summer 2013


Aquatic Eye:   Pairing perfectly with the coveted summer glow, these ocean blues and greens will enhance any eye color. Try just the liner or go for the flattering TURQ eye. Either way, this easy look will take you straight to the Caribbean.
ULTA Beauty Recommends:

  • CK One Gloss Eyecolor in Vivid, $17
  • Urban Decay 24/7 Glide-On Eyeliner Pencil in Deep End, Flipside or Electric, $19
  • LORAC Mint Edition Collection, $36


Cherry Lip: Sweeten up a nude look with a bright cherry lip. This lip color is perfect for women who want to make a statement without the time commitment, and the bluish hue is flattering on all complexions.
ULTA Beauty Recommends:

  • Stila Color Balm Lipstick in Ruby, $22
  • Butter London Lippy Lipgloss in Macbeth, $18
  • Tarte LipSurgence Natural Matte Lip in Fiery, $24


Bronze. Lash. Repeat: Dust eyelids with rust colored metallics for a healthy way to get a sun-kissed look. Thick, dramatic lashes complete the look and make the eyes pop.
ULTA Beauty Recommends:

  • Too Faced Boudoir Soft & Sexy Eyeshadow Collection, $36
  • Stila Stay All Day 3D Wet-To-Set Eyeshadow Trio in Desert Sunset, $24
  • Smashbox Love Me Collection: Eyeshadow Palette in Admire Me, $34


Luminous Skin: Eyes sparkle and cheeks shimmer when you use highlighters, whites, and bronzers to illuminate skin. Wake up your complexion with this effortless way to brighten your skin and fake a full night's sleep.
ULTA Beauty Recommends:

  • Benefit Watt's Up, $30
  • Urban Decay Naked Flushed: Bronzer, Highlighter and Blush, $30
  • Smashbox Halo Highlighting Wand in Gold, $32


Sunrise Eye: Topaz, orange and pink shadows may sound intense, but with a liquid liner and black mascara and this look goes from runway to wearable.
ULTA Beauty Recommends:


Bold Brow: Strong brows frame spring's natural face. If you are of the lucky – let them grow. If you need to fake it – we can help! Create a full brow with easy-to-use pencils and shadows.
ULTA Beauty Recommends:

  • Anastasia HyperColor™ Brow and Hair, $12.50
  • Stila Stay All Day Waterproof Brow Color, $21
  • Benefit Brow Zings Brow Shaping Kit, $30

For a day-by-day, complete list of ULTA Beauty's 21 Days of Beauty in-store events and beauty steals please visit www.ulta.com/21days. ULTA Beauty social media followers will receive all the latest 21 Days of Beauty updates and news through ULTA Beauty on Facebook, Instagram, Pinterest and by following #ULTA21 on Twitter.


About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores.  As of December 29, 2012, ULTA Beauty operates 550 retail stores across 45 states and also distributes its products through the Company's website:



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