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Tuesday, April 16, 2013

Refinery29 Launches Two Fresh And Innovative Platforms To Connect Local Fashion and Beauty Fiends With Experts, Best Local Resources, And Smart Shopping Advice


Refinery29 Integrates Brands and Local Experts Into Two Nationwide Community Based Programs

NEW YORK, April 15, 2013 /PRNewswire/ -- Refinery29 is thrilled to announce the launch of two new leading-edge, nationwide destinations for uncovering the best, most innovative and truly helpful beauty and style secrets – My Stylist and Beauty Nation . Recently named the largest independent style website in the United States, Refinery29 will use these interactive community-driven platforms as a brand-new vehicle to exchange tips and advice with a curated group of beauty and style bloggers, as well as its own editorial experts. The platforms are launching as an integral piece of Refinery29's native advertising strategy.


My Stylist is a brand-new way to connect directly with local stylists and fashion experts, celebrate self-expression and exchange advice on what to wear and where to shop, as well as procuring all the best local resources right in the readers' very own city, while Beauty Nation is a resource for discovering groundbreaking products, finding the freshest treatments and receiving tips to better your routine. Through the My Stylist and Beauty Nation platforms, Refinery29 enthusiasts can easily get personal style and beauty advice directly from the site's curated team of fashion and beauty stars.

Refinery29 has joined forces with T.J Maxx to launch My Stylist, and with Revlon to launch Beauty Nation. Both platforms will showcase a daily rotation of fun and user-friendly custom content to inspire and excite readers to get the most out of their wardrobe and beauty routine.

"Personal style is driven so much by where we live," says R29 editor-in-chief Christene Barberich. "We wanted to create a destination that provided wardrobe advice and information tailored to their very own city." Each My Stylist contributing expert represents one of four local markets – New York, Los Angeles, Miami, and San Francisco. "From chic layering for any weather and nailing the perfect interview outfit to the best party outfits on a budget, we hope that My Stylist will create a fresh forum for sharing, shopping, and getting the most out of your closet," Barberich says.

"There are endless conversations to be had around beauty, whether we're talking about individual style or just the joy of finding the perfect concealer," says R29 beauty director Annie Tomlin. "We wanted to create a destination that provides beauty advice and information tailored to our smart, savvy and stylish audience." The Beauty Nation experts represent a global view of beauty from Sweden to New York, dispensing personal tips and trend reports with a unique point-of-view. " "From highlighting DIY hairstyles to identifying the best foods for your complexion, the stories of Beauty Nation will create a fresh forum for sharing, learning and getting the most out of your beauty routine."

In the My Stylist (launching April 22) and Beauty Nation (launching April 15) platforms, Refinery29 explores the integrative experience in a whole new way – by bringing inspiration, expert voices and community to the forefront through custom programs that capitalizes on readers' passion for style and beauty advice from personalities they love and trust.

Refinery29, recently ranked by comScore as the largest independent fashion website in the United States, isn't just about fashion – it's a lens for millions of women, everyday, to discover their best personal style and feel as good as they look. Through award-winning original programming, Refinery29 connects a fast-growing audience of users with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world.

SOURCE Refinery29

Web Site: http://www.refinery29.com


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