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Thursday, July 25, 2013

Review: Josie Maran Argan Beautiful Eyes Eye Shadows

Josie Maran Argan Beautiful Eyes Eyeshadows

I have reviewed a couple of Josie Maran products (Josie Maran Matchmaker Powder Foundation http://bit.ly/167qNh7 and Josie Maran Argan Tinted Moisturizer http://bit.ly/11gPndA ) now and I have been pretty happy with them. Customers seem to love her eye shadows because of the gorgeous color combinations and the smoothness, creaminess and great wearibility that the eye shadow have. Is this due to the Argan oil she slips into the formula? I don’t know, but I do know that I find these eye shadow to be somewhat different than any other ones I have tried.

As I mentioned in a prior post, Josie Maran is a former supermodel and actress who has started her own cosmetics and skincare line. She wanted an eco-friendly line that was luxurious, gentle and non-toxic. Josie decided Argan Oil would be the focus of the line. Argan oil is an organically grown rich oil that comes from Morocco and can be used for hair, skin body and nails.

Each Josie Maran Beautiful Eyes eye shadow compact features 4 eye shadows and 1 liner that are coordinated to offer an array of looks. The eye shadows are infused with Argan oil and a blend of floral and fruit extracts, which makes them soft and the eye shadows have gorgeous textures. Each palette comes with instructions that are easy to follow.

I was lucky enough to get to try out two different palettes and one of the singles. For the swatches below I used Q-Tips dry and swatched them on my inner arm. I feel that dry gives an accurate color for you to see what you will get on your eye. These work well wet too but when you see them dry you can at least know how they will look.

Beautiful Purple

Josie Maran Beautiful Eyes_Beautiful Purples (1)Josie Maran Beautiful Eyes_Beautiful Purples swatches

My eyes are blue-green, so when I wear purple the green sure does stand out. I was more than happy to see the Beautiful Purples palette. In this palette are 4 eye shadows and 1 liner. I love the colors that are in this palette. It is a perfectly picked palette. The colors are: deep shimmery purple, shimmery grayish purple, shimmery taupe and shimmery peach. The liner is a deep brownish color with a bit of purple shimmer.


On my eyes I used the Beautiful Purple to bring out the green in them. I followed my normal look, using the shimmery grayish purple in the crease; then I placed the deep shimmery purple in the deeper part of the crease, the outer corner of the lid and under the eye. On my lid I swept the shimmery taupe on most of it and then used the shimmery peach on the inner corner of the lid and under the brow. I lined my upper lid with the liner.

Beautiful Blue Josie Maran Beautiful Eyes_Beautiful Blues

Josie Maran Beautiful Eyes_Beautiful Blues swatches

These blues would look really great on brown eyes, as brown is right across from blue on the color wheel. It will make brown eyes pop right out! What I love about the Beautiful Blue palette is the colors that they put together. They aren’t a normal assortment of overly aggressive blues but two tones of opposite blues, a nice peach, a brown and a gorgeous dark blue liner that together form a palette anyone can use. The colors are: matte dark taupe brown, shimmery turquoise blue, shimmery baby blue and shimmery peach. The liner is a dark navy blue.


For this look I used the shadow below, Iron, in the crease. I thought it would really stand out with these blues and make them look bolder. Then I used the matte dark taupe brown on the outer edge of my lid and on the bottom lid. For the upper lid, I used the turquoise shimmer. Under my brow I used the shimmery peach.


Iron is a gorgeous shimmery olive brown that is a soft shadow. As mentioned, I used it in the crease of my eye in the look above. This one is much softer than the palette shadows.

Josie Maran Eyeshadow Iron

Josie Maran Eyeshadow_Iron swatch


The Verdict: The Josie Maran Argan Beautiful Eyes eye shadows are fairly soft, go on easily and have very little fallout. There are 4 regular color palettes (Beautiful Nude, Beautiful Purple, Beautiful Blue and Beautiufl Smoke). The eye shadows wear very well throughout the day and they can be worn dry or wet. The only thing I can say is that I wish they were a little bit more pigmented. All of them had nice textures but the pigmentation was just a little bit lacking. However if that is the only bad thing I can say, it isn’t too bad. And that isn’t even that bad! All Josie Maran products are cruelty-free, without parabens, without any added fragrance and are made with many organic and natural ingredients.

Josie Maran Argan Oil Beautiful Eyes are $36.00.  They can be purchased at www.josiemarancosmetics.com, www.sephora.com or SEPHORA stores. Like Josie Maran on Facebook: https://www.facebook.com/josiemarancosmetics; Follow Josie Maran on Twitter: @josie_maran; subscribe to their videos on YouTube: http://www.youtube.com/user/josiemarancosmetics.

(These items were sent for consideration)


  1. Beautiful eyes! :)



  2. these look beautiful - I love the purple!

  3. love d shades but they r pretty expensive


    1. Thank you so much. I think they are comparable in price to some other high end brands. I want to try the nudes next.


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