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Friday, October 4, 2013

Apply Yourself: Sephora Announces Complimentary In-Store Beauty Classes For BEAUTY INSIDERS To Become Their Own Beauty Experts

SEPHORA, one of the world's leading beauty retailers, announces the launch of Sephora University Beauty Classes: an innovative new program designed to help beauty lovers of all ages and abilities master everything from building a skincare routine to creating the perfect smoky eye. Now available in over 60 stores throughout the United States, these complimentary classes for BEAUTY INSIDERS are the newest way Sephora is providing unbiased and exceptional client service to further enhance the client experience.


Held each Sunday, classes rotate to offer a new topic each week, and are updated regularly to reflect up-to-the-minute trends and the techniques most requested by Sephora clients. Each class' curriculum has been fashioned to replicate the training Sephora's own artists receive as part of the extensive Sephora University experience, and lets clients try the looks themselves and get coaching and advice from SEPHORA's experts, all in a fun and supportive group atmosphere. After each class, attendees are encouraged to pair up with a Sephora expert to receive personalized recommendations, or schedule a follow up appointment with one of Sephora's Personalized Beauty Advisors at the Sephora Beauty Studio for more one-on-one time.

"Our beauty classes are yet another example of our dedication to our client – her experience, exploration and education are at the core of our daily focus in-store," says Christie Jack, SVP of Sephora Retail. "Beauty Classes offers her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."

Upcoming Beauty Classes offerings include:

  • False Lashes – great real tips for applying false lashes
  • Skincare Basics – get smart about skincare and find the regimen that's right for you
  • Colorful Eye Makeup – create show-stopping eyes with bold color
  • Day-to-Night Smoky Eye – transform a neutral day look into a smoky eye
  • Flawless Foundation – find the perfect foundation and apply it flawlessly

See a class you want to try? Sephora's innovative new Online Reservations booking system makes securing your spot quick and easy. Log on to www.Sephora.com/classes for a list of participating stores and class schedules, and to access the online booking tool. With just a few clicks, your place in class is secured, and you're one step closer to total beauty mastery.

Not a BEAUTY INSIDER? Becoming a BEAUTY INSIDER is free and open to everyone, and you can sign-up in-store, online at www.sephora.com/beautyinsider or on-the-go with the new Sephora To Go App for iPhone and iPod Touch, available for download at www.AppStore.com/SephoratoGo. In addition to members-only beauty classes, benefits include complimentary birthday gifts and deluxe-size samples.

SOURCE Sephora


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