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Wednesday, January 15, 2014

philosophy: time can be on your side. when you focus on what really matters, time becomes your lifelong friend #philosophy

time in a bottle eyes

introducing philosophy time in a bottle and time in a bottle for eyes

the news:
time management – according to a new study1, it's a burden for women nationwide. in fact, a majority of women said they are better at budgeting their money (61%) than their time (39%). philosophy, the well-being beauty brand, wants to help women put time back on their side and achieve younger-looking skin with two age-defying treatments: new time in a bottle for eyes daily age-defying eye serum and the highly rated, recently released time in a bottle daily age-defying serum for face. both products are formulated with philosophy's exclusive dna renewal complex and a dose of high-potency vitamin c (ethyl ascorbic acid).

a new study 1 shows that women really need time back on their side:

  • 63% of women feel their weekly "to-do" list (63%) is longer than their "bucket list" (38%)
  • 1 in 4 women miss 3 or more of the deadlines they set for themselves each week
  • 65% of women are more likely to feel relieved than upset (35%) if someone cancels plans with them during an average week
  • 1 in 3 women (33%) feel watching tv is their biggest timewaster
  • 2 in 5 (40%) moms with kids ages 12 and under feel "overscheduled" five or more days a week

the proof: dna science
we've taken the time to focus on the primary source of aging — skin's dna — which contains and controls what is necessary for proper cell function. dna is directly linked to maintaining skin's structure and beauty, but is quite fragile and subject to intrinsic and extrinsic aggressors, such as uv rays, pollution and stress. while normally capable of repairing itself, age and continued attacks can cause dna to become compromised and malfunction. philosophy's dna renewal complex — comprised of four complementary enzymes — works to help promote skin's natural rejuvenation and protection from all major types of dna damage:

  • photodamage – damage caused by exposure to uv rays
  • oxidative stress – free radical damage from pollution, heavy metals and secondhand smoke
  • alkylation – pollution–molecule–induced damage that impacts dna function

the collection:
time in a bottle daily age-defying serum with exclusive dna renewal complex + high-potency vitamin c 8 activator helps to transform skin inside and out by going to the skin's dna — the source of aging. philosophy's proprietary fresh pour system activates a vial of high-potency vitamin c8 — one of the newest and most potent forms of vitamin c (ethyl ascorbic acid) — working in synergy with the dna renewal complex to neutralize external aggressors. the revolutionary anti-aging serum reduces visible signs of aging and damage not yet evident on the surface by supporting skin's healthy, natural dna function. it's like a multivitamin for skin; a must-have for every skin type, at any age. with daily use, skin appears more radiant, even, wrinkle-free and firm. "fresh pour" the vial of vitamin c8 activator into the serum at first use; use daily after cleansing under your moisturizer.

the clinicals and the consumer tests:

women told us their skin looked 730 days younger.**
after 4 weeks, 82% showed improvement in signs of aging still developing and not yet
visible on the surface.*
after 8 weeks, 95% of women ages 25–55 showed significant reduction in visible signs of aging.*

new time in a bottle for eyes daily age-defying eye serum is like a wake-up call for the eyes. this anti-aging treatment is a corrective and protective serum that supports a daily eye care regimen, specially formulated to counteract the signs of aging by working above and below the surface of the delicate eye contour area. with time in a bottle for eyes, women of all ages can correct the look of the past, enjoy the present and see a bright future with a tighter, smoother and more rested-looking eye area. the power lies in its exclusive dna renewal complex that helps with the skin's natural renewal and protection process to target four age-defying actions specific to the delicate eye area:

  • carnosine peptide works with vitamin c to help prevent and correct multiple signs of fatigue and aging
  • patented antioxidant repair complex + pomegranate provides powerful broad-spectrum antioxidant protection
  • potential antioxidant repair complex helps provide powerful antioxidant protection
  • gingko leaf extract and caffeine helps reduce dark circles and puffiness to achieve a more rested appearance

the clinicals and the consumer tests:
immediately a more luminous and rested-looking eye area.^
in just 4 weeks, improvement of all major signs of aging.^
the time and place:

time in a bottle daily age-defying serum ($74/40 ml/1.3 fl. oz.) is available now at philosophy.com and sephora; and nationwide in all philosophy retailers beginning January 2014.

time in a bottle for eyes daily age-defying eye serum ($65/15 ml/0.5 fl. oz.) will make its debut on philosophy.com and at all philosophy retailers in january 2014.

philosophy is...
the trusted beauty confidante that offers efficacious skin care products, bath, body and fragrances to help women look, live and feel their best. we take an approachable attitude toward beauty by wrapping scientifically proven ingredients with insight and inspiration. because we believe that beauty lives inside of every woman, we want to inspire beautiful days as well as beautiful skin. founded in 1996, philosophy is part of the coty inc. prestige portfolio with headquarters in phoenix and new york.

1 survey was conducted by wakefield research (www.wakefieldresearch.com) among 1,000 nationally representative u.s.
women, ages 18 and older, between august 29th and september 6th, 2013, using an email invitation and an online survey.
*clinical study of 120 women ages 25–55 with once daily use including clinical measurement using cross-polarized light to reveal sub-surface signs of aging in the epidermal layer.
**based on self-assessment by 56 participants in an 8-week, once daily use clinical study (60% indicated skin looked at least 2 years younger).
^based on once daily use in a self-assessment of a group of 119 participants.

follow us on twitter/instagram: @lovephilosophy; facebook.com/philosophy

SOURCE philosophy


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