This Summer Let Urban Decay Line Your Eyes…#urbandecay
Urban Decay Ink For Eyes Waterproof Precision Eye Pen
We’re all for the glossy black liner look, but if you’ve ever resorted to lining your eyes with a Sharpie (Taylor Swift, we’re looking at you!), it’s time for an eyeliner intervention. Urban Decay introduces Ink for Eyes. Draw intense, shiny, blacker-than-black lines with absolute precision. Ink for Eyes has an ultra fine tip for a smooth, controlled application every time. Whether you want razor-thin lines, winged cat eyes or bold, dramatic lines, Ink for Eyes does it all. Our long-wearing formula glides on smoothly (without skipping or pulling) and dries down to an ultra waterproof finish that won’t smudge, run or feather. And the color payoff is insane! The best part? Ink for Eyes is really forgiving and so EASY to use (just like a marker)—perfect for everyone from beginners all the way to experts. And unlike the dreaded Sharpie, it’s actually removable. Ink for Eyes comes in a gorgeous, highly metallized gunmetal component that’s easy to spot in your bag. The color flows smoothly every time—no need to shake the barrel first. And wait until
you try our fine felt tip. It gives you insane amounts of control! Even liner newbies can draw perfect lines with Ink for Eyes. In no time, they’re laying down color in between lashes like total pros .Ink for Eyes Waterproof Precision Eye Pen (SRP $20) is available from Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com
Urban Decay All Nighter Eyeliner
When you need your eyeliner to really perform, you’ve got to bring in the big guns. Urban Decay introduces All Nighter Eyeliner. This twist-up liner lays down intense, ultra shiny, blacker-thanblack lines that REALLY last. Like our award-winning 24/7 Eye Pencils, the soft, CREAMY formula glides on smoothly. And true to its name, once our All Nighter Eyeliner dries down, it’s not going anywhere! The waterproof formula won’t smudge or budge. The shade: our iconic black shade Perversion. (Because like most women, we have a perverse addiction to black liner.) It’s our go-to eyeliner for travel, because it’s perfect for applying on the run. (No need to carry a sharpener around or deal with messy pencil shavings.) Like our 24/7 Glide-On Eye Pencils, All Nighter Eyeliner features a shade-matched barrel that’s easy to spot in your bag.
This waterproof formula contains moisturizing vitamin E. AND it’s also vegan! All Nighter Eyeliner (SRP $20) is available from Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
Urban Decay Super Saturated Ultra Intense Waterproof Cream Eyeliner
Want a liner that lets you call all the shots? Urban Decay introduces Super-Saturated Ultra Intense Waterproof Cream Eyeliner. Create super-precise lines or smudged, smoky lines. Super-Saturated lays down tons of intense, lasting color in one stroke. The soft, creamy formula is easy to use, dries down quickly and gives you a controlled, precise application every time. And it features triple black pigments—for the purest, deepest, most intense black color imaginable. We’re hooked on how much control we get with Super-Saturated Eyeliner (particularly when we use it with our new Perversion Angled Brush). And the cream formula is insanely versatile! For the perfect application, dip into the pot with your brush, then wiggle Super-Saturated Eyeliner down into your lash line to get a really tight, precise line. Use it to add a little definition to your lash line or smudge
it to create bold, thick lines. Women who haven’t mastered the cat eye yet will have an easier time perfecting their technique with this formula. Just glide it on, creating a line that extends a little past the outer corner, then flick it slightly upward. You can also use Super-Saturated Eyeliner to create the
outline for a cat eye and then fill it in with a pencil or liquid liner. This creamy formula comes in a clear glass pot and has a highly metallized gunmetal cap that’s debossed with the UD logo. Super-Saturated Eyeliner contains nourishing jojoba oil, which provides moisture and gives the formula its creamy glide. And it’s paraben-free.
Super-Saturated Ultra Intense Waterproof Cream Eyeliner (SRP $22) is available from Sephora
Urban Decay Perversion Angled Brush
When we were developing our new Super-Saturated Eyeliner, the formula was so amazing that we had to create the ultimate brush to go with it. Urban Decay launches the Perversion Angled Brush. We meticulously designed this small, angled brush until it had the perfect angled shape and thickness. Even thinner than our Good Karma Liner Brush, this brush is extra precise and extremely versatile. Use it to draw razor-thin lines or bold, thick lines. Diameter variation in the brush hairs provides more surface area—for optimal pickup and laydown. And like all of our brushes, the Perversion Angled Brush is artist-quality AND cruelty-free. We needed the ultimate brush to go with our Super-Saturated Eyeliner, so we obsessed over the details until we got it exactly right. Now we couldn’t imagine living without it! Our Perversion Angled Brush is super precise and gives you a ton of control. While we designed this brush specifically for use with our Super-Saturated Eyeliner, it works equally well with our other liners and our Brow Box. Or get
it wet and dip it into one of our iconic Eyeshadows to turn any shade into liquid eyeliner! Since we developed our Perversion Angled Brush for our new blacker-than-black Super-Saturated Eyeliner, the brush had to be black too. So we went all black—from the soft-touch handle and ferule to the brush hairs. Like every Urban Decay brush, our Perversion Angled Brush is cruelty-free, vegan and ecofriendly. The brush hair (made from a material derived from recycled PBT plastic bottles) is super soft. Plus, synthetic brush hair doesn’t hold on to gross bacteria the way porous animal hair can (yuck!). And because the surface of the bristles is more regular than brushes made from real hair, synthetic brushes are easier to clean and more hygienic. Perversion Angled Brush (SRP $16) is available from Sephora, ULTA and select Macy’s.
Urban Decay 24/7 Velvet Glide-On Pencil
Searching for the perfect liner to complement the ever-popular UD smoky eye? You’re in luck. Urban Decay launches 24/7 Velvet Glide-On Eye Pencil—an ultra velvety, PLUSH version of our legendary 24/7 Eye Pencil. The ideal weapon for smoky-eye fanatics, this new and EXCLUSIVE waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7—but with a soft, smoky finish. More powdery than our bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet blends easier to create soft, smoky edges. Use 24/7 Velvet to create perfectly blended-out or rich, precise lines.
Like most makeup junkies, we’re addicted to smoky eyes—and we’re always looking for new ways to refine our technique. Hence, 24/7 Velvet! We reach for this pencil when we’re doing a smoky, rimmed eye (or whenever we want to create a look that’s more matte and soft). To make 24/7 Velvet easier to spot in your bag, we gave it a shade-matched barrel and gunmetal accents on the cap and base (instead of silver accents like our traditional 24/7 Pencils). This velvety formula contains moisturizing jojoba oil. And it’s paraben-free.
24/7 VELVET GLIDE-ON EYE PENCIL IS AVAILABLE IN ONE SHADE: 24/7 Velvet Glide-On Eye Pencil (SRP $20) is available from Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
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