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Wednesday, April 9, 2014

Get a SELFIE MAKEOVER from Dr. Bill Bruno


Say Cheese!
Beverly Hills Board Certified Plastic Surgeon Dr. William Bruno Introduces the “Selfie Makeover”


Rihanna’s doing it.  Kim Kardashian is obsessed with it.  Even Hilary Clinton has done it a few times.   And we all know Anthony Weiner can’t get enough of it.  It’s the global phenomenon known as “the selfie”, a self-portrait of the digital age, and taking the perfect selfie is considered an art form.  Dozens of Web sites and YouTube videos are now dedicated to showing you how to take the picture-perfect selfie.  It starts with the right angle, a sexy pose and good lighting.   With a snap and a tap, you are ready to upload to Twitter, to Facebook, to InstaGram and everything in between.  
“Unlike celebrities, we don’t have makeup artists and hairstylists on call or designer clothes to make us look flawless,” says Dr. William Bruno, Beverly Hills board certified plastic surgeon.  “Many of the cameras on smartphones are also incredibly good.  The rise of digital cameras and the iPhone coincided with the immense increase in the use of social media sites.  Selfies are retweeted and tagged and shared – a lot of people are seeing them so it’s natural to want to look your best.”  
Introducing the Selfie Makeover

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Do the Kardashian Gaze.  Kim Kardashian has mastered the selfie gaze. You know the one – the sultry stare into the camera that involves smiling not only with your mouth but through using your eyes.  “Making eye contact with the lens and raising your eyebrows are the most important rules for taking the perfect selfies,” says Dr. Bruno.  He recommends Botox for elimination of wrinkles around the eyes (crows feet) and forehead; and between the eyes (also known as the 11’s – the vertical wrinkles between your eyebrows).  

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Go Ahead, Pucker. There's no easier way to amp up your sex appeal than with a sexy smooch.  But if you weren’t born with full, sultry lips like Sofia Vergara or Scarlett Johansson, Dr. Bruno recommends the injectable filler Juvedem XC to plump up your lips. 


The “Make-Under.”  From Beyonce to Lady Gaga, celebrities are sharing their bare-faced photos with the world via Instagram and Twitter. “Seeing a star without makeup was once only possible thanks to stalker paparazzi – now celebrities are shedding their makeup and showing off their natural selves albeit with flawless and radiant skin,” says Dr. Bruno.  Ready for your next make-under selfie?  Dr. Bruno recommends a chemical peel such as the MicroPeel®.  It uses an appropriate strength alpha-hydroxy acid (AHA) to penetrate and clean the pores and gradually lighten pigmentation. It improves skin texture and tone to create a refreshed appearance.


Meet Dr. William Bruno
Beverly Hills Board Certified Plastic Surgeon 
Dr. William Bruno is a Board Certified Plastic Surgeon from Beverly Hills, CA. He earned his medical degree from Hahnemann University School of Medicine in Pennsylvania after completing his premedical studies at Washington University in Saint Louis. After his surgical internship at Stanford University, he attended Saint Louis University Medical Center for general surgery training where he served as chief surgical resident.  At Eastern Virginia Medical Center, he studied the plastic surgery subspecialty of microsurgery. Dr. Bruno completed his formal plastic surgery training at Duke University Medical Center where he practiced cosmetic and reconstructive surgery.
Dr. Bruno is board certified by the American Board of Plastic Surgery and is an active member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery.
Dr. Bruno was awarded first place in the 2001 Scholarship Contest for Clinical Research by the Plastic Surgery Education Foundation.
Dr. Bruno specializes in cosmetic procedures of the body (tummy tuck, liposuction, buttock augmentation, body contouring after massive weight loss), face (eyelid surgery, rhinoplasty, facial rejuvenation) and breast (reductions, augmentations, lifts, gynecomastia).
· Medical Degree:  Hahnemann University, Pennsylvania
· Surgical Internship:  Stanford University
· General Surgery Residency:  Saint Louis University
· Microsurgery Fellowship:  Eastern Virginia Medical Center
· Plastic Surgery Fellowship:  Duke University
· Certified, American Board of Plastic Surgery
· Active Member, American Society of Plastic Surgeons (ASPS)
· Active Member, American Society for Aesthetic Plastic Surgery (ASAPS)

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