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Friday, May 16, 2014

Marc Jacobs Beauty Launches E-Commerce #MarcJacobsBeauty

KENDO Siren Homepage
Marc Jacobs Beauty announces the unveiling of www.marcjacobsbeauty.com, the brand's e-commerce website designed to offer an immersive experience into the world of Marc Jacobs Beauty. Featuring over 150 products in the Marc Jacobs Beauty collection, the dot-com beauty destination also provides exclusive access to limited edition product offerings.
Integrating innovation into its product and website, marcjacobsbeauty.com was developed with responsive design, while showcasing a modern, center navigation, high-definition product shots with zoom capability, and true-to-life product swatches. 
Clients are encouraged to engage in the product ratings and reviews, be captivated by the artistic editorial photography, and be inspired by the wealth of beauty advice, including the informative how-to videos.
Marcjacobsbeauty.com captures a seamless experience on all platforms, with shopping capability on desktop, tablet and mobile devices. Additionally, the brand experience continues beyond checkout, with each Marc Jacobs Beauty order delivered in custom-designed packaging enclosed with a statement card from the designer.
The website also highlights a unique feature on its product detail pages – hand-sketches and notes from Marc, the designer himself, revealing the behind-the-scenes insight into the creative process and involvement in the product designs.  Marc also makes a personal appearance via video, sharing how he defines beauty.
To celebrate the launch, marcjacobsbeauty.com is offering five limited-edition neutral shades of intensely opaque and glossy Enamored Hi-Shine Nail Lacquers for sale, as the exclusive destination. The chic, wardrobe staple nail colors debuted at the Marc Jacobs Fall '14 fashion runway, and are inspired by the iconic actress and new face of Marc Jacobs Beauty, Jessica Lange.
Discover the world of Marc Jacobs Beauty at marcjacobsbeauty.com and be part of the experience by following @MarcBeauty.
ABOUT MARC JACOBS BEAUTY:Marc Jacobs Beauty is a synergistic collaboration between the designer and KENDO, the LVMH incubator of new beauty brands­­. As with his fashion, Marc's rule-breaking creativity is at the heart of his makeup vision. For Marc, it's about the spirit of youth, confidence and experimentation. He inspires you to push the boundaries and create your own style. So indulge in the impeccably exquisite textures, take liberties with provocative shades, and play with daring designs.  Marc redefines beauty as imperfectly perfect. "I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. It's unexpected and surprises you."  Inspiration stems from the spirit of "the girl" and her makeup ritual. "I think the idea of transforming into this person you want to be, is a lot of fun...it's the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out."

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