SkinCeuticals, a leader in antioxidant and sun protection technology, announces the launch of Physical Eye UV Defense SPF 50. This is the brand's first SPF 50 broad spectrum, mineral eye base specifically designed to defend the delicate eye area from the damaging effects of UV exposure. The all-mineral sunscreen formula is anhydrous, which works to prevent migration into eyes, which may cause irritation. It is developed with a universal tint to unify skin tone under the eye, providing an optimal base for smoother makeup application. With this introduction, SkinCeuticals has successfully formulated the highest SPF protective product on the market that addresses an extremely important gap in the sunscreen market – eye care.
Skin around the eye is one of the first areas to show signs of premature aging from overexposure to the sun. According to Dr. Julie Woodward, Chief of Oculofacial Surgery at the Duke University Medical Center in Durham, North Carolina, "The skin around the eyes should not be ignored because it is ten times thinner than facial skin, making it significantly more susceptible to UV damage. In fact, the eye area represents less than 1% of total body skin, yet skin cancers found in the eye lid region account for 10% of all skin cancers. Most alarming is that skin cancers in the eye area typically spread far more quickly than others due to the unique structure of the eye area, making this an important area of skin to protect."
"We strongly believe in our 'Prevent, Protect, and Correct' message and take sun protection very seriously," said Brenda Wu, General Manager of SkinCeuticals. "Across the board, eye care products on the market did not offer high SPF protection to defend the delicate eye area against the damaging effects of the UV spectrum. It became evident that we needed to raise the bar and create a new standard of eye protection. As we further examined the unique skin around the eye, and the alarming statistics around its sensitivity and susceptibility to skin cancer, we were driven to create a product that offered the highest level of photoprotection. Beyond this, we faced the unique challenge where sunscreen application around the eyes becomes complicated due to potential irritation when product is inadvertently rubbed into, or migrates into the eye.
Consequently, sun protection in general is skipped, leaving this vulnerable area unprotected. We are thrilled with what we developed – a safe and effective, cosmetically-elegant, all mineral sunscreen that can easily be incorporated daily into any beauty routine, used alone or under makeup."
SkinCeuticals Physical Eye UV Defense SPF 50 utilizes 100% mineral filters, Titanium Dioxide and Zinc Oxide, which offer broad spectrum UVA/UVB protection while being vigorously tested to ensure it does not irritate all skin types, even those with sensitive eyes and contact-lens-wearers. The formula's soft, mousse-like texture glides easily over the delicate skin around the entire eye area and features a universal tint that works to unify skin tone. The product also contains ceramides to nourish the delicate skin for added comfort. As with most products in the SkinCeuticals portfolio, this product was held to a higher safety protocol, and vigorously tested to ensure safety and tolerance.
SkinCeuticals Physical Eye UV Defense SPF 50 is available now for $30 at SkinCeuticals.com, as well as select dermatologists' offices nationwide.
ABOUT SKINCEUTICALS: SkinCeuticals line of advanced skincare products is designed to help: prevent future damage to skin; protect healthy skin and correct signs of previous damage. Products are available through dermatologists, plastic surgeons and licensed skincare professionals in over 23 countries worldwide. Founded in Dallas, TX in 1997, SkinCeuticals discovers, develops and delivers an advanced line of scientifically-backed cosmeceutical treatments. As leaders in antioxidant and sun protection technology, SkinCeuticals products have been shown to dramatically improve skin health by protecting skin from environmental damage and visibly improving skin clarity, tone, and texture to minimize the appearance of fine lines and wrinkles. For more information about SkinCeuticals, call 1-800-811-1660 or visit www.SkinCeuticals.com. Follow SkinCeuticals on Twitter and Instagram: @SkinCeuticals.