Powerful Campaign Recognized for Strides Around Skin Cancer Prevention
Olay, the world's number one female facial skincare brand, was recognized last evening at The Skin Cancer Foundation Gala for their recent skin cancer education campaign. Through the stories of skin cancer survivors, Olay educated women about daily sun protection by stressing the importance of wearing a facial moisturizer with a minimum SPF 15 every day. The powerful message of the campaign has been seen more than two billion times.
"We are so grateful to The Skin Cancer Foundation for recognizing Olay with the Skin Sense Award," said Lela Coffey, Brand Director, North America Olay at Procter & Gamble. "Our mission is to empower women everywhere to never settle and to be their best beautiful. We recognize we have not only the opportunity, but responsibility to continue a dialogue around skin cancer prevention, which we will do through joint efforts with The Skin Cancer Foundation."
Hillary Fogelson, a four-time survivor, who served as the face of the campaign, shared her incredible story and easy tips for daily protection. "Sun protection doesn't need to be complicated, it just needs to be consistent," Fogelson advised throughout the campaign.
The goal of the campaign, along with the brand's work with The Skin Cancer Foundation, is to reduce the incidence of skin cancer. In the United States, more than five million skin cancer cases are treated every year. Olay embarked on this mission to affect change that hinged on not only educating women, but also providing them with the products to care for their skin. Olay did this by reinforcing the message that sunscreen should not be restricted to only the beach or pool – it must be applied daily.
Women should not have to choose between beauty and UV protection. Olay sun offerings, including Total Effects Daily Moisturizer with SPF 30, feature SolaSheer Technology, which combines Broad Spectrum UVA/UVB protection with proven moisturizing agents to protect and nourish skin.
Lela Coffey and Hillary Fogelson were present last night along with Dr. Perry Robins, President and Founder of The Skin Cancer Foundation, to present Olay with the Skin Sense Award.
For more information on the Olay campaign, visit olaystories.com.
About Olay Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women's changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents.
About Procter & Gamble P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About The Skin Cancer FoundationThe Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
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