C.E.: Yikes! That’s really hard. What would yours be?
C.E.: One of my most enjoyable evenings was around a campfire in the mountains of Colorado. I was with my mom and two kids and we spent the entire night singing songs and telling stories about each other. It was just one of those really wonderful family moments.
Founded by Cassandra Huysentruyt Grey, VIOLET GREY began in 2010 as a private dressing studio for red carpet clientele. The studio naturally evolved into a luxury content and commerce beauty company that includes an exclusive brick and mortar flagship store located on Melrose Place in Los Angeles and an editorially rich online destination—THE VIOLET FILES, a digital magazine dedicated to documenting Hollywood beauty culture in collaboration with celebrated storytellers in fashion and film.