There is a website, Giella, that does custom blend cosmetics. I found it while searching around one day and immediately was struck by how much variety of custom blending they have available. I ordered a custom blend lipstick. I was very excited to see how the custom blend lipstick would turn out. When you order it you pick from a variety of various base shades and can blend into it the type of coverage you want (full or sheer), aroma (vanilla, coconut vanilla, peppermint or grapefruit), shimmer (white, pink or gold) and additives (creamy or matte). I chose the shade Natallia (a pinky nude), and this is the type of lipstick I chose to get: full coverage, coconut vanilla aroma with white shimmer and a matte finish.
The lipstick has a great payoff. It goes on very creamy, with lots of pigmentation. One swipe is all you need to get full coverage, the shimmer is just enough to so that it shows up when the light hits it. I like the aroma from the coconut vanilla, which is not too overpowering. All in all, I am very happy with this product and cannot find anything negative to say about it.