Doe Deere, cult cosmetics company Lime Crime CEO and Founder, has just launched a “Hairspiration” feature on LimeCrime.com. This feature allows Lime Crime users to match their hair and makeup shades together! This is a first in the field of cosmetics. It allows customers to easily shop makeup to complement their vibrant and pastel locks. Doe Deere is well known for her constantly changing locks, wearing her hair in candy colored hues for many years. She would have loved to have help inspiring her new look with her makeup. Well, that can now happen on LimeCrime.com!
E-Commerce innovation like this is not new for Lime Crime, which has been at the forefront of the pioneering “on-the-lip-swatch” and created the viral Pop Romance campaign that is still being referenced in pop culture today. The new “Hairspiration” feature will exhibit fan submitted looks from Instagram, along with makeup product suggestions for a full spectrum of candy colored hair hues: pink, purple, green, lavender, blue, orange, gray and multicolored mermaid. Lime Crime Executive Vice President Kim Walls said that “Lime Crime is constantly looking for ways to improve their customer experience. Hairspiration is yet another opportunity for us to showcase our fans' unstoppable creativity."
This announcement is likely to stir up a rumor already swirling around social media -- that Lime Crime will be launching their own line of cruelty-free and vegan hair dyes. This is a rumor that Lime Crime is happy to confirm as 100% true. Lime Crime cannot wait to rock fantasy hair but customers just have to patient a little bit longer! To get your Hairspiration on and sign up to be notified when the new hair dyes launch, visit www.limecrime.com/hairspiration
ABOUT LIME CRIME
Lime Crime is an independent makeup company from Los Angeles, California who believes that makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime has a global social media reach of 2.5M and growing rapidly. For more information on the brand and its products, visit LimeCrime.com.
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