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Friday, October 16, 2015



An exciting initiative in the beauty world has just taken shape to raise funds for the families of New York City’s fallen heroes.

MAYBELLINE NEW YORK and Spokesmodel EMILY DIDONATO (daughter of retired FDNY FF, sister of NYPD officer) have created the “Maybelline New York Experience” as an auction item at the 30th Anniversary Gala for Answer the Call – The NY Police and Fire Widows’ and Children’s Benefit Fund.  Emily is serving as Honorary Co-Chair at the Gala taking place on October 22nd at the Waldorf Astoria.

"As both the daughter and sister of New York City First Responders, Answer the Call is an organization with a mission that is near and dear to my heart,” says Emily. “I have amazing memories of growing up as part of my dad's firehouse family in the Bronx and am truly honored to serve as Honorary Gala Chair for this special event, marking 30 years of supporting the families of our fallen FDNY, NYPD and PAPD heroes."

The night will feature a cocktail hour and formal dinner accompanied by a live auction. On behalf of Maybelline New York, Emily will give two lucky winners a behind the scenes look into her life as a supermodel as part of “The Maybelline New York Experience.”

In addition, Maybelline New York will be providing over 100 beneficiaries of fallen FDNY, NYPD and Port Authority Police Officers attending the event with Maybelline Makeup New York Gift Bags.

All proceeds from the auction will benefit the families of Answer the Call.

The “Maybelline New York Experience” includes:
· Invitation for two to attend Maybelline New York’s NY Fashion Week lounge
· Two tickets to Maybelline New York’s NY Fashion Week Party as Emily’s guests
· Two tickets to attend backstage of a New York Fashion Week show
· Two tickets to attend a New York Fashion Week show with Emily
· Gift bag of Maybelline New York makeup

Emily DiDonato Headshot
Emily DiDonato


About Answer the Call
Answer The Call - The New York Police & Fire Widows’ & Children’s Benefit Fund - provides assistance to the families of New York City Police Officers, Firefighters, Port Authority Police and EMS Personnel who were killed in the line of duty. Since its inception in 1985 by Daniel J. “Rusty” Staub, the Fund has distributed more than $130 million to hundreds of families. The Benefit Fund provides an immediate stipend and annual financial distributions to grieving families after they lose their loved one. In addition, the Benefit Fund provides an ongoing network of support and gatherings for these families to cope and connect after such tragedy. The Fund serves approximately 600 families with a goal to provide meaningful assistance to the beneficiaries for the rest of their lives. www.answerthecall.org

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