Sudanese-American Wife, Mother of Two and Creative Entrepreneur, Selma Idris, Unveils The Brown Crayon Project
The Beauty Industry's First Certified Organic Collection of Hair and Skin Products for Brown Babies Hits the Market Summer 2016
Selma Idris is proud to introduce The Brown Crayon Project, a carefully-curated collection of hair, scalp, skin and body cleansers, conditioners, lotions, moisturizers and oils formulated with brown babies in mind.
"My first son, Adam, developed cradle cap, like so many babies do. I sourced everything available to me in shops and online but could not find products that would help heal his scalp without drying out his beautiful hair," said The Brown Crayon Project founder, Selma Idris. "After hearing the same from so many moms in my community, I knew it was time to fill the void."
With a price point starting at $15.99 MSRP, the one-of-a-kind products will be available starting late summer 2016 on the brand's web shop: thebrowncrayonproject.com and distributed through traditional and alternative retail outlets across the country. With a holistic approach to baby care, The Brown Crayon Project's commitment to honest messaging and community involvement will serve as the indie-brand's foundation.
The brand previewed its collection Sunday, July 10th with an intimate gathering of all mom writers, makers, entrepreneurs and founders. The afternoon was hosted by ESSENCE Magazine's Digital Fashion & Beauty Director, Julee Wilson and included a panel discussion with Latham Thomas of mamaglow.com and Felicia Benson Walker of ThisThatBeauty.com. With Brooklyn's skyline as the backdrop, women candidly spoke about beauty, children, sisterhood, motherhood, family and community.
To learn more about The Brown Crayon Project please visit thebrowncrayonproject.com or join the conversation on social media @thebrowncrayonproject.
About The Brown Crayon ProjectThe Brown Crayon Project, LLC is the maker and distributor of the first certified-organic, chemist-formulated line of natural hair and skin care products for babies, toddlers and children of color. Made with love in Brooklyn, New York by Sudanese-American creative director, maker, mom and entrepreneur, Selma Idris, the brand is committed to staying rooted within the community to deliver on and drive an honest message and mission. The Brown Crayon Project proudly utilizes sound science, quality natural ingredients, transparent labeling, earth-conscious practices, and strict manufacturing standards at the core of its business. The introductory collection, available end of summer 2016, consists of hair, scalp, skin and body cleansers, conditioners, lotions, moisturizers and oils.