CELEBRITIES & VIPS COME OUT TO CELEBRATE CHARLOTTE TILBURY’S
DEBUT FRAGRANCE, SCENT OF A DREAM, AND REVOLUTIONARY VIRTUAL REALITY EXPERIENCE STARRING KATE MOSS AT SAMSUNG 837 IN NEW YORK CITY
DEBUT FRAGRANCE, SCENT OF A DREAM, AND REVOLUTIONARY VIRTUAL REALITY EXPERIENCE STARRING KATE MOSS AT SAMSUNG 837 IN NEW YORK CITY
WHO:
On September 10th at experiential flagship Samsung 837 in New York City, the world’s number one makeup artist,
Charlotte Tilbury, brought the worlds of beauty, fashion and
technology together, hosting VIP influencers, industry insiders,
celebrities, models, media guests and consumers at a unique evening
event celebrating the launch of her debut fragrance, Scent
of a Dream, and showcasing her revolutionary virtual reality
experience, starring Kate Moss. Guests included:
Ashley Graham, Olivia Palermo, Olivia Culpo, Morgan Stewart, Sara
Sampaio, Josephine Skriver, Ebonee Davis, Catt Sadler, Symon, Martha
Hunt and Caila Quinn.
WHAT:
Charlotte Tilbury, a pioneer and leader in bringing technology
innovation to the beauty industry,
partnered with Samsung 837, located in New York City’s Meatpacking
District, to celebrate the launch of her debut fragrance, Scent of a
Dream. The fully immersive, interactive space provided the perfect
wonderland to bring the magic and power of the Scent
of a Dream virtual reality film – starring legendary model and
Charlotte’s longtime friend Kate Moss – to life, and give guests an
up-close-and-personal, multi-sensory experience.
The
first-of-its-kind technology hub and cultural destination allowed
guests to experience the revolutionary Scent of a Dream virtual reality
film via Samsung Gear VR and immerse
themselves in the mesmerizing world of Charlotte’s mind-altering,
fleurotic fragrance via interactive installations throughout the space
including a 360 photo-booth, Social Galaxy, dedicated Snapchat filter,
and bespoke makeup and selfie stations.
Guests enjoyed music from
DJ Harley Viera-Newton, Charlotte’s signature Rasberry Rascal and
Skinny Bitch cocktails, Dreamy Look makeovers from Charlotte’s Team
Tilbury, personalized lip and dream readings and more!
WHEN: Saturday, September 10,
2016
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