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Thursday, September 15, 2016

Sephora Adds Android App And New Pocket Hair Stylist Tool To Its Award-Winning Mobile Platforms #SEPHORA

Sephora delivers even more ways to Beauty Together with the launch of its new, native Sephora app for Android, available today on Google Play. The Sephora app for Android brings the same intuitive mobile shopping experience and groundbreaking digital innovation as its highly successful iPhone version.  Simultaneously, the retailer will launch with the innovative new Pocket Hair Stylist, Sephora's latest digital tool designed to inspire and teach while users learn to create different hair styles, based on their hair type.

The Sephora app for Android provides users the ultimate portable access to Sephora, wherever and whenever they want it. Sephora melds the ease and functionality of the unique features available through the mobile commerce site, with additional features, like product scanning and video. The Sephora app for Android is free on Google Play.

Launching at the same time, Sephora's Pocket Hair Stylist is the retailer's new, interactive tool that helps you learn how to create today's most-requested hair styles. Get inspired by trending looks, like Beachy Waves, Dutch Braids, Textured Top Knot or Fishtail Braid. Experience customized video tutorials and step-by-step instructions on how to create the look for your specific hair type (straight, wavy, curly or coily), followed by product recommendations that work best for your desired look and hair type. To get started, simply tap your favorite look, and then select your hair type to access how-to videos that show all the prep, technique, and finishing steps and products to get the look. Watch – and rewatch – as often as you want to make the style your own. 
"Our new Sephora app for Android expands our innovative, fun and interactive shopping experience to more users than ever before," said Mary Beth Laughton, Sephora's Senior Vice President of Digital. "Not only are we offering the mobile features our clients love, but introducing an entirely new way to engage in the world of prestige hair with the launch of Sephora Pocket Hair Stylist. This new digital tool lets you easily find the right products for your hair type and learn how to recreate our top trending hair styles on yourself with easy-to-follow tutorials."

With Sephora's native app for Android, everything you love about Sephora is right at your fingertips. The app lets you buy products, see what's New, Trending and Hot Now at Sephora, check out how-to and product video clips, read Ratings & Reviews, look up previous purchases, access your Beauty Insider account, and save to your "loves" list. And that's only the beginning. Discover mobile shopping at its best with even more features including:      
Scan: Use it while you're in the store to scan any product and instantly pull up product information, Ratings & Reviews, add products to shopping lists, and more. 
Quick and Easy Purchasing: Buy it on your mobile device, view mobile offers and add samples. And if you're a Sephora Beauty Insider, your account information will be there. It's hassle-free shopping at its best.
Book a Sephora Service or Class: Come Beauty Together with us by booking a customized service or attending a group beauty class at your favorite store through the Sephora app for Android.
Videos: Watch Sephora PRO Team tutorials, product demonstrations and get-the-look videos from our extensive in-app video library.  
The free Sephora app for Android is available now on Google Play. Sephora Pocket Hair Stylist is accessible via the Sephora app for Android and iPhone, and Sephora.com on mobile and desktop web at http://hairtutorial.sephora.com

ABOUT SEPHORASephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970's. A year after its acquisition by luxury group LVMH Mo√ęt Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora's private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board, and interactive Beauty Talk. And as one of Sephora's 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit sephora.com

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