SEPHORA, the leading prestige beauty retailer, announces the nationwide launch of Classes for Confidence, a series of complimentary, specialized in-store beauty classes developed to help inspire confidence in participants facing major life transitions. On Saturday, October 1st, more than 85 Sephora stores around the United States will partner with non-profit organizations in their local communities to offer a supportive environment where participants can have fun as they learn tips for creating a professional beauty look for entry back into the workforce.
Classes for Confidence is one of three programs that comprise Sephora Stands, Sephora's social impact initiative. Sephora Stands is committed to using the strengths of Sephora for even greater good in our world and aims to inspire confidence and fearlessness. Research shows that the make-up a woman wears in a job interview can make a difference. In each class, Sephora educators go step-by-step from skin prep to color application, focusing on simple techniques that create a natural and professional appearance. Participants will leave with enhanced confidence and a selection of products to recreate their looks as they transition into the next phase of their lives.
"Classes for Confidence was born from our core strength of education, and utilizes the company's existing infrastructure and beauty classes programs for even greater good," said Corrie Conrad, Sephora's Head of Social Impact. "Our aim with this program is to connect with the community, have fun, and help those who partake feel confident, beautiful, and ready to face whatever challenges lie ahead."
Through October's national launch, regional classes held earlier this year, and the pilot program initiated in 2015, Classes for Confidence will reach 2,000 people by the end 2016 via approximately 200 classes. By 2020, Classes for Confidence has a larger goal of inspiring confidence in 100,000 women and providing job opportunities where possible for interested participants.
To learn more about SEPHORA Classes for Confidence, log on to www.Sephora.com/sephora-stands, or follow @Sephora @SephoraStands #SephoraStands #ClassesforConfidence.
ABOUT SEPHORASephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970's. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora's private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board, and interactive Beauty Talk. And as one of Sephora's 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit sephora.com
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