Klorane, the leading botanical beauty brand known as the Dry Shampoo Authority, has declared Sunday, March 12th, 2017, National Dry Shampoo Day. Recognizing that with the beginning of Daylight Savings Time consumers lose an hour of sleep, which for many results in less time for morning hair care routines, the brand selected March 12th as perfect timing to put the spotlight on their iconic Dry Shampoo formulas as the ideal time-saving solution.
The brand's complete collection of Klorane Dry shampoo offerings, all patented formulas, include:
- classic oat milk for all hair types
- eco-friendly oat milk
- oat milk – natural tint for darker shades of hair
- nettle for oily hair
In 1971, Klorane began a revolution in the hair care category with the launch of Klorane Dry shampoo. The oil-absorbing powder formulated to be brushed out of the hair was unique in that it cleansed the hair without a drop of water. Ever since igniting the dry shampoo phenomena, Klorane Dry shampoo has become the most-awarded dry shampoo and a cult favorite among top A-list hairstylists and celebrities.
"We are very proud of our leadership in the dry shampoo category and our track record in bringing innovations to market so that we may offer consumers a wide range of options to meet their individual needs," says Jacqueline Flam, Vice President, Retail and Salon, Eau Thermale Avène, Klorane and René Furterer. "It is especially note-worthy that there is a Klorane Dry shampoo sold every 10 seconds around the world."
As for the inspiration behind the declaration, Flam notes, "We're excited to inaugurate National Dry Shampoo Day as a reminder to consumers that our award-winning dry shampoo offerings are their 'secret weapon' for cleansing and volumizing hair between regular shampoos and a 'must-have' for protecting hair color and extending the life of blow-outs. Like all of the Klorane products, our Dry shampoo formulas are 100% vegan. They are also hypoallergenic, paraben-, sulfate- and sodium chloride-free."
To promote National Dry Shampoo Day, Klorane is launching its inaugural #DryShampooAuthority campaign, partnering with key social media influencers to bring awareness to the initiative and celebrate the occasion with surround sound, using the hashtags #DryShampooAuthority and #NationalDryShampooDay.
For more information about Klorane, visit kloraneusa.com and follow @kloraneusa on Facebook, Instagram, Pinterest, Twitter and YouTube.