One of the less discussed challenges of the lockdown following the COVID-19 outbreak has been that individuals all over are finding themselves in dire need of a haircut with spouses, partners, parents and children are suddenly being drafted as amateur barbers and stylists – with potentially catastrophic (stylistic) results.
To help remedy the situation and deliver some much-needed relief, New York City’s Up-Scale men’s grooming boutique Barba, in partnership with agency, Terri & Sandy has launched the Quarancuts Virtual Hair School.
Each day, Barba’s Owner and Master Stylist, Xavier Cruz, will guide student "stylists" through the techniques of men’s haircuts online using Zoom. Anyone interested in taking the “course” can Direct Message (DM) Barba on Instagram, with all Quarancuts sessions airing simultaneously on IGTV so that friends, family and the wider community can get in on the lesson.
Every ground-breaking initiative must have a first star and the first amateur stylist to attend Quarancuts was Grammy-winning singer, Tony-winning actor, and renowned style icon Billy Porter, who enlisted to cut his husband Adam Smith’s hair.
Of his first Quarancuts experience Billy Porter said, “My nerves faded away with Xavier’s guidance. Humbling and Fabulous!” His husband Adam added, “Xavier saved the day teaching my husband how to give me a desperately needed trim”
Xavier Cruz of Barba says, "Without a doubt, these are hard times, but not all is lost. Quarancuts puts us closer together. We created this program to not only make us feel great over our appearance, but to also have fun. We will certainly have some good laughs during our sessions."
Digital and social content for the Quarancuts Virtual Hair School will be broadcast across social media on Facebook, YouTube and Instagram, as well as on Barba’s website.
About Barba Men’s Grooming Boutique For years boutiques and barbershops have coexisted, separate entities serving different clients. Barba has united these two different services in a single place, offering high-end boutique services and more modestly priced traditional barbering under a single roof, led by Xavier Cruz. This men’s Grooming Boutique is provided by a highly experienced and well-regarded, staff, including the owner-founder of Xavier Cruz Salon and Xac Anthony Salon & Spa.
About Xavier Cruz With over 30 years in the beauty industry, Xavier Cruz has established himself as among the best in the industry. The New York City native’s career began at the age of 14 where a 3-year apprenticeship at Airplay on Staten Island led him to trade school where he received his license by age 17. After nine years honing his craft while traveling the country for Revlon, he opened The Xavier Cruz Salon in 1997. The sophisticated salon developed a reputation for chic, trendsetting work. Today he’s proving to be a true innovator, single handedly evolving the industry. Cruz broke new ground in the beauty field when he opened Barba Men's Grooming Boutique - the first in the nation to offer scalp micropigmentation (SMP), the fastest growing and least invasive answer to baldness.
His work has appeared in high-profile fashion magazines including GQ, Elle, Vogue, Men's Fitness, Oyster and Stuff. Xavier’s work has attracted the attention of the fashion world, broadway and celebrities;
Created hairstyles for designer Trish Wescoat Pound's models for Fashion Week, leading to appearances on Time Out New York and InStyle magazine.
Styling for Broadway hit shows including Hairspray, The Boy from Oz, The Vagina Monologues and Metamorphoses.
Designed the "Coop" haircut popularized by Anderson Cooper, and styled an army of Eminem lookalikes for the MTV Video Music Awards.
Barba 235 West 19th Street, New York, NY 10011 (212) 675-2010