How to Decode the Lingo on Skincare and Beauty Products: What is merely marketing “Hype?”
Beauty companies love terms like these because they suggest concrete benefits that don't have to be backed up by science. In fact, as long as they don't claim to change the body's structure or function, companies don't need FDA approval to market new products to the public and are not required to provide any research to prove their claims. These days, one would almost need a degree in chemistry to understand some of the catch phrases on skin care products. David Petrillo is an LA based beauty chemist and founder of skincare company www.perfectimage.com who wants to help consumers understand what this frequently used language means.
Here are 10 more commonly misunderstood terms to watch for:
It doesn't mean the product is organic or chemical-free. After all, chemicals are "natural," too.
These products may not have a noticeable smell, but can still contain "masking" scents to cover up ingredients with unpleasant odors. Look for the words "no fragrance added" instead.
.Helps pre-mature aging."
About David Petrillo
David Petrillo graduated in 2007 with a degree in Chemistry from Missouri University prior to working as a researcher in the cosmetics industry. His experiences in the lab led him to found his own company, Perfect Image, with a vision of making medical-grade peels and other cosmetic products more affordable.
With ten plus years of experience in the lab and equipped with the experience of formulating his own products to innovate the industry -- David is able to answer questions for the media on a variety of cosmetic chemistry questions.