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Thursday, March 7, 2013

Whip Hand Cosmetics Teams with How to be a Redhead to Create Lip Palettes Exclusively for Redheads


New York, NY, February 10, 2013- Whip Hand Cosmetics collaborates with founders of How to be a Redhead to customize two stunning lip palettes for redhead audience to be released at How to be a Redhead's beauty and fashion event, Rock it like Redhead.

Over the past ten years, natural born redheads and founders of How to be a Redhead, Adrienne and Stephanie Vendetti, have explored all shades of lip color in search of hues to compliment their hard to match complexion. When their experience met the experts of Whip Hand Cosmetics the result is revolutionary: redhead friendly lip products that promote confidence and beauty. "Redheads have traditionally been an under-served group when it comes to cosmetics," says Riese Lauriat, founder and chief makeup artist at Whip Hand Cosmetics, "What we wanted to do was present products in a way that makes it easy for women with red hair to find their perfect shade."

EmpoweRED-Redhead-Friendly-Lip-Palette-Whip-Hand-Cosmetics-How-To-Be-A-RedheadWith the help of the Vendetti sisters, Whip Hand Cosmetics designed two lip palettes completely inspired by redheads. The day time look, EmpoweRED™, features cool toned lip crèmes, while GlamouRED™ is a warm creme collection to prep lips for a night on the town. Each palette comes with four lip cremes to give redheads a choice depending on their mood and occasion. Adrienne Vendetti of How to be a Redhead says, "What's different about these lip palettes is

that they empower and beautify redheads at the same time!"

Each lip palette comes with a premium Stilazzi travel lip brush for application. The lip palette retails for $49. Palettes will premiere at Rock it Like a Redhead, How to be a Redhead's first live beauty and fashion event for Redheads on March 16, 2013. Discounted rate will be offered to event attendees.

Whip Hand Cosmetics provides ultra-premium, professional makeup artisGlamourRED-Redhead-Friendly-Lip-Palette-Whip-Hand-Cosmetics-How-To-Be-A-Redheadt quality cosmetics Made in Detroit with Attitude™. Aside from lip cremes, the Whip Hand Cosmetics collection includes high-pigment eye shadows and blushes, lip veneers, creme blushes and professional skincare and prep products.


How to be Redhead is the only online source for redheads. It offers beauty, fashion and healthy living recommendations. How to be a Redhead's mission to empower every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it's a lifestyle! How to be a Redhead is headquartered in New York City, USA.

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