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Wednesday, January 15, 2014

New: Naked Ultra Nourishing Lipgloss #UrbanDecay #Naked



With all the new products making the rounds at our office week in and week out, it takes a lot to really impress
people. But Naked Lipgloss has EVERYBODY in our office hooked. And with our sexy lineup of nudes, bronzes
and pinks, there’s a glossy Naked neutral for everyone. Currently, UD employees are fighting over Walk of
Shame (a pretty nude-pink with just the right amount of micro-shimmer to make lips look really shiny and full),
Beso (gorgeous deep pink-mauve) and Liar (soft mauve-pink that looks amazing on any skin tone).

If you ask Wende about the evolution of Urban Decay and how we stay relevant year after year, she’ll probably
tell you, “We’re always evolving.” Case in point: lipgloss. We’ve created lots of glosses over the years, and
they’ve all held a spot in our makeup-obsessed hearts. But NONE of them can top our newest formula. Urban
Decay launches Naked Lipgloss. Like a luxe gloss and a rich balm all rolled into one, it’s unlike ANYTHING
you’ve ever tried. We painstakingly crafted the formula, obsessing over every last detail until it was just right—
and then we tweaked and perfected it some more! Even the firmly gloss averse will become hardcore addicts
when they try Naked Lipgloss. It not only looks and feels amazing on your lips, it’s also really nourishing. And
we have the claims to prove it! With its creamy texture and gorgeous, high-gloss finish, Naked Lipgloss is the
perfect gloss to complement a UD smoky eye. It not only makes your lips dangerously kissable but also feels so
luxe that you’ll want to keep applying it all day (even when you don’t need to).
the skinny:


The bottle is as luxe as the gloss inside! It has a gorgeous, highly metallized champagne cap and overshell with
a cool “Naked” cutout effect. As pretty as it is, it’s also practical. You can see the shade through the “Naked”
cutout and the little window at the bottom (so it’s easy to spot the right shade in your bag). And wait until you
try our extra long, flocked paddle applicator. It picks up a generous amount of gloss and gives you a nice, even
laydown of color.


We laced Naked Lipgloss with ingredients that are good for your skin—like Hyaluronic Filling Spheres™ vitamin E,
avocado oil and shea butter to hydrate and condition lips. Rosehip seed oil provides an extra hit of vitamins and
antioxidants, including vitamin A and vitamin C.

In a clinical study of Naked Lipgloss:*
• 86% of participants had a significant improvement in the appearance of lines and wrinkles.
• 76% had a significant improvement in volume and hydration.
• 86% said their lips felt nourished.
*Study reflects results immediately after use.

WALK OF SHAME – pale nude-pink with
subtle micro-shimmer
NOONER – light neutral nude
NAKED – nude-pink with pearly pink shift
LOVECHILD – medium pink
LIAR - soft mauve-pink
STREAK – coral-peach
BESO – deep pink-mauve
RULE34 – medium brown-nude
FREESTYLE – brown-nude with
subtle micro-shimmer

Naked Lipgloss (SRP $20) is available from Sephora, ULTA and select Macy’s stores.
Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

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