L'Oreal Paris Unveils The Brush Contest, The Brand's First-Ever Global Online Makeup Artist Competition #L'OrealParis
Empowering and inspiring makeup artists to showcase their talents on YouTube for the chance to be named the 2015 L'Oreal Paris Make-up Designer
L'Oreal Paris proudly announces The Brush Contest, the world's first-ever online international makeup artist contest happening exclusively on YouTube. The Brush Contest is the latest expression of the brand's Makeup Designer Paris platform. This platform goes beyond just a new signature for the brand. It was created to highlight the expertise and creativity of every woman. It has changed the way women are inspired by, interact with and shop for makeup.
L'Oreal Paris is giving aspiring talent the unparalleled opportunity to compete for a 100,000€ prize and title of the 2015 L'Oreal Paris Makeup Designer. This global search for the brand's 2015 makeup artist will gather contestants from 13 countries including the USA, France, Canada, UK, Australia, Germany, China, Thailand, Italy and Turkey. The Brush Contest is open to all over the age of 18 years old who consider makeup artistry a true passion point and are obsessed with makeup.
Those talented enough to make it to the final round will meet in Paris, France for the final global competition. The grand finale will broadcast from Paris on YouTube on May 1st 2015. This star studded evening – hosted by L'Oreal Paris spokesperson Eva Longoria – will celebrate the national finalists, herald the L'Oreal Paris Makeup Designer Paris vision to empower women to effortlessly create makeup looks on themselves at home, and announce the global winner.
The global winner of The Brush Contest, to hold the title of 2015 L'Oreal Paris Makeup Designer, will be awarded participation in incredible celebrity beauty shoots, how-to video tutorial creation, press interviews, the exclusive Cannes International Film Festival, and much more.
"Digital technology now allows us to discover the undiscovered," says Malena Higuera, Senior Vice President of Marketing, L'Oreal Paris. "At our core we are constantly empowering women to be their own makeup artist providing them with superior products, advice and education on how to design looks on themselves at home. There is a robust online community of people who consider makeup artistry a true passion. The Brush Contest will give them a stage to showcase their talents and potentially become the Makeup Designer for the world's largest beauty brand and collaborate with us to design new makeup trends, and inspire and empower other women around the world through makeup artistry."
How You Can Enter Applicants are invited to showcase their makeup expertise in a 3-minute video tutorial accomplished by either uploading new, original content, or choosing a video from an existing YouTube channel. Registration opened on January 19, 2015 and closes on February 15, 2015; all official rules and guidelines can be found at www.thebrushcontest.com.
Meet the Esteemed Panel of Judges On February 16, 2015 a voting period will open digitally for fans to narrow candidates down to potential national winners. To join in on the voting and take part in the conversation, subscribe to @LOrealParisNYC on YouTube and follow @LOrealParisUSA on Twitter, Tumblr, Instagram and Facebook using #TheBrush.
A superstar judging panel consisting of L'Oreal Paris Celebrity Makeup Artist, Claudia Betancur, Global Nail Artist, Tom Bachik, YouTube beauty creator, StyleHaul network, Stephanie Lee (@BeautyByLee), YouTube beauty creator, StyleHaul network, Alicia Collinge (@XSparkage) and Senior Vice President of L'Oreal Paris Marketing, Malena Higuera will determine the candidate they feel have what it takes to represent the United States in the global competition.
Selecting a National Winner Primary judging criteria includes creativity, originality and skillset, and a national winner will be revealed exclusively on L'Oreal Paris' social platforms March 15, 2015. A national winner will then be flown to Paris for a beauty bootcamp, where they will be mentored by the brand's makeup color experts and experience L'Oreal Paris on deeper level. When in Paris, the national winners enter for a chance to compete in the finale to showcase their skills by making over the industries top models from our L'Oreal Paris roster of spokespeople.
The Grand Parisian Finale, Unveiling the 2015 Global Makeup DesignerThe grand finale will broadcast from Paris on YouTube on May 1st 2015. The broadcast will feature a series of exciting events filmed in Paris and hosted by actress, model, activist and L'Oreal Paris spokesperson, Eva Longoria. Attendees in the broadcast will include national winners from each of the participating countries, and the events debuted will encompass an exclusive makeup show, concerts, interviews with finalists, and appearances from some of the most famous models from around the world.
Finalists will showcase their talents on world-class beauties and L'Oreal Paris spokespeople like Doutzen Kroes, Karlie Kloss, and Lara Stone as they take the original makeup creations to the runway. The spokespeople will cheer on contestants throughout the selection process via videos and pictures shared across YouTube and their respective social platforms.
L'Oreal Paris' cutting-edge beauty app Makeup Genius will showcase exclusive looks from the competition, offering insights into contestants' color expertise and highlighting the bold looks created by the brand's makeup designers.
A global winner, the 2015 L'Oreal Paris Makeup Designer, will be announced during the YouTube broadcast, just in time to attend the Cannes International Film Festival, an event that the brand has long since served as official makeup sponsor.
About L'Oreal Paris The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – hair color, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl and L'Oreal Paris Kids hair care; Advanced Suncare, Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out www.lorealparisusa.com.
SOURCE L'Oreal Paris
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