The ten-shade collection, named Arm Candy, was created to complement the top runway and street-style trends of fall 2015. Allure’s beauty and fashion expertise, combined with butter LONDON’s top-quality color, resulted in a range of vibrant, statement-making shades. Like all butter LONDON lacquers, the polishes contain rich pigments for one-stroke coverage that is high-shine and chip-resistant with added benefits like vitamins B, C, and E, hydrolyzed silk and horsetail extract. Additionally, all butter LONDON lacquers are 7-free, meaning they contain no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor, ethyl tosylamide, or xylene.
“There may be thousands of nail colors on the shelves, but that’s never stopped us from wanting more. At Allure, we’re always looking for new, unusual shades and twists on the classics. We designed the Arm Candy collection with butter LONDON based on trends from the runways and colors we’ve always craved, like the perfect pink that’s not too white and not too princess-y. Naming the shades was like a game of Words With Friends, with Allure’s editorial team submitting ideas that played off the Arm Candy idea,” says Linda Wells, editor in chief of Allure. “butter LONDON was the perfect partner for this project, given their open creativity, their exceptional quality, and their commitment to safety. The whole project was a joy,” she adds.
“We couldn’t be more excited about our partnership with Allure. The combination of butter LONDON’s expertise in offering women the most high-performance, high-style products with the incredibly talented eye of Linda Wells and her genius team resulted in a collection of covetable shades to accessorize any look, with a nod to the street style we love and draw such inspiration from,” says Sarina Godin, president of butter LONDON.
The collection will include a variety of shades and finishes, including sheer crème, crème, shimmer, textured glitter and metallic:
Six limited-edition full-size (.4 fl. oz.) lacquers for $15 each:
· Nude Stilettos – A sheer pink-nude, crème
· Statement Piece – An opaque orange-red, crème
· I’m On The List – A metallic rose-gold
· It’s Vintage – An opaque rust, crème
· Disco Nap – A glittery charcoal
· Lust or Must? – An opaque charcoal-brown, crème
Four limited-edition fashion-size (.2 fl. oz.) lacquers, sold as a set for $30:
· So Major!: A shimmery loden green
· The Sweet Spot: An opaque dusty pink, crème
· Violet’s Revenge: An opaque blue-purple, crème
· Front Row: An opaque wine, crème
Arm Candy is now being sold exclusively at Nordstrom and butterLONDON.com, and will also be available at ULTA and Sephora in August. This is a limited-edition collection that will be available through March 2016.
Allure offers an insiders’ guide to a woman’s total image, with a print audience of 6.6 million and an average monthly online audience of 4.5 million. Allure’s mission is to investigate and celebrate beauty and fashion with objectivity and candor—and to place appearance in a larger cultural context. Through its journalistic approach and aesthetic standards, Allure delivers content with credentials, which yields powerful consumer trust.
About butter LONDON
Ten years ago, butter LONDON was founded as an influential, high-design nail lacquer brand that pioneered the first “3 free” nail lacquer available in sensational, catwalk-worthy colours. Today, the butter LONDON product line is recognized around the world for living on the inside edge of fashion, bringing the most vibrant beauty trends to life with high-performance, dressing table-worthy cosmetics and a strong legacy in nail lacquer. Cheeky and chic, butter LONDON serves as a woman’s colour stylist, encouraging her to experiment and discover, igniting her passion for colour and giving her the confidence to use beauty as her favorite fashion accessory — all with a dash of Brit wit. Dedicated to delivering high-style colour without compromise, butter LONDON continues to use only the safest ingredients in every product.