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Tuesday, September 22, 2015

Urban Decay Announces The UD | Gwen Stefani Collection #UrbanDecay #GwenStefani #limitededition #UDGwenStefaniCollection

Urban Decay announces an exciting collaboration with singer and fashion entrepreneur Gwen Stefani, set to launch later this year.

gwen stefani


Your makeup collection is about to get way more interesting! Urban Decay announces it is collaborating with Gwen Stefani for a fabulous new limited edition collection that debuts at the end of November. Wende Zomnir and Gwen Stefani worked tirelessly to put together a collection that would satisfy UD fans. They worked together for months, crafting each shade that Gwen wanted to have in the collection. Wende Zomnir and Gwen Stefani have known each other since Stefani was in No Doubt, and Zomnir has always wanted to do a collection with her. This is Urban Decay’s first celebrity collection, and who better to do it with than the woman who has the edgiest look around? Urban Decay is all about beauty with an edge™—feminine, dangerous and fun, all the things that Gwen Stefani embodies.

Says Stefani, "When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It's all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It's my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It's the real thing. I'm obsessed with everything we've done, and I can't wait to share it."

"We've always been such huge fans of Gwen's work over at UD," says Zomnir. "We've wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit."

The limited edition UD | Gwen Stefani collection launches November 22nd on UrbanDecay.com and in Urban Decay stores, and will also be available through Sephora, Ulta and Macy's.


Urban Decay: beauty with an edge™— 




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